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Capturing value for a competitive advantage
In today’s fast-paced business landscape, companies must do more than just create value, they must also capture it effectively. While many organizations excel at delivering innovative products and services, they often struggle to translate this value into sustainable profitability. Understanding and bridging the gap between value creation and value capture is critical for maintaining a competitive edge.

Business Resilience and why it matters
In recent years, the global market has been shaped by disruptive events and uncertainties. The COVID-19 pandemic and geopolitical tensions are examples of factors that have posed significant challenges for businesses worldwide. While the effects vary across industries and organizations, one thing is clear: to effectively manage these uncertainties and risks, businesses must develop Business Resilience.

Understanding Gen Z consumption
As the economy recovers from a turbulent period, it is important to look ahead and consider the future of consumption. By 2030, one-fifth of Sweden’s population and one-third of those of working age will belong to Generation Z. Understanding how this generation consumes will therefore become increasingly important for companies that want to maintain their position in the market.
We are living in a time of uncertainty and caution. Factors such as geopolitical conflicts and new regulations have significantly affected the market in recent years. Nevertheless, the need for businesses to plan strategically for the future remains. One key to driving growth in uncertain times that experts emphasize is flexibility.



